Nayri Gregor
Hello, beautiful world! My name is Nayri (pronounced "n-eye-ree") and I’m the creator of Sointheknow.com, where I get to share my love of innovation, tech-preneurism, smart shopping, and style tips, and work with a team of fun, loving, highly-creative contributors. As a Consumer Trends expert, my tips have been featured on The Huffington Post, WiseBread, Good Day LA, KTLA, NBC New York and many more. When I’m off set, you’ll find me traveling, at the beach, rollerblading, making music, obsessing over penguins, spending time with family & friends, wine tasting, or hunting down the nearest micro roast coffee shop for my next cappuccino indulgence.
culotte trend 2015
FashionOutfits

The Best Culottes of 2018

When culottes first hit the streets my first reaction was, no thanks. It looked too comfy to be cute but once I started playing around with different styles, I quickly understood why they're such a fashion staple. Now that I know how to wear culottes, they are my new favorite obsession. Not because they're on-trend, but because they're the perfect blend of comfortable meets chic. In this look, my goal was
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Ripped Denim Outfit
FashionOn a budgetOutfits

The Classic Leather Jacket and Ripped Jeans Outfit

Oh the good old classic leather jacket and ripped jeans outfit. Simple yet versatile pieces that can be spiced up or dressed down. They are both closet staples and definite go-tos in my closet and I have to admit, I wear one if not both at least once a week (with different combinations of course). Ripped Jeans | Lace Bralette | Leather Jacket I chose to feature this particular outfit because
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Fashion and beauty tips for teens
BeautyFashionOn a budget

Fashion and Beauty Tips for Teens

Dear aspiring (teen) Fashionista, this article is for you and was inspired by my thirteen year old cousin who made a comment to me the other night. It was something along the lines of “I would have to spend thousands of dollars to dress well.” NOT TRUE and here’s an outfit to prove it. My dress and booties are from Forever21 which cost about $40. Both of them have since sold out
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Lifestyle

How to Make Fancy DIY Easter Eggs in Less than 10 minutes

If you follow me on Instagram, you probably already saw my Fancy DIY Easter Eggs this year. It's unbelievable, even to me, how quick I was able to whip these up. I got these Flash Tattoos for my birthday last year and hadn't used them. Easter Sunday crept up on me so quickly that I woke up that morning and realized I didn't have eggs. I remembered I had the Flash
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leopard jacket outfit
Reviews

Perspex Heels are Now Trending

Perspex heels are back and better than eva! Ego Shoes has a wide variety of selections. Wearing High Waist Jeans | Perspex Heels| Leopard Jacket | YSL Bag The quality is superb, with nice gold trimmings on the outside and a cushioned inside for comfort. I'm sold, and have already ordered two additional pairs for next winter. In this outfit, I'm wearing the Thea Ankle Heel from Ego Shoes. You can get 15% OFF
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Lumiere2
BeautyOn a budgetReviews

The Best Matte Lipstick Everyone’s Raving About

(Wearing Colourpop Cosmetics Ultra Matte Lipstick in color Lumiere 2) Colourpop Cosmetics has the lip game on lock. It’s taken over the market like wildfire and it’s for good reason. Their lip products are $6 bucks so you would think it’s a lesser than average quality, but nope, their formula is bomb too. To top it off, they have lip colors for days and there’s no shortage of the amount of beautiful
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RilaStil Review
BeautyReviews

6 RilaStil Beauty Products Reviewed and Put to the Real Test

Living in LA, I've noticed that the dry heat really messes with my skin. Somedays it's oily while other days it's dry because of the fluctuating humidity. I've been testing out a few different skincare lines to find the best price and value of ingredients and I have narrowed it down to one brand, RilaStil. Their products range between $25-$145 and they have highly concentrated ingredients in their products- so
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Best apps for fashion bloggers from a fashion blogger
blog lifeTrending

17 Best Apps for Fashion Bloggers On-the-Go

At the end of this month, I'll be traveling to the East coast to do a couple of TV segments (yay!!) but this also means that I'll be confined to managing my life, blog and business mostly, if not entirely, on the phone.  I've been on my A-game testing out and putting together a list of best apps for fashion bloggers and now, my phone is souped up and ready to go with quite
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Dermstore Beautyfix Review
BeautyReviews

Was It Worth It? My Dermstore BeautyFix Review

My Dermstore BeautyFix Review Boxes shmoxes- there are so many out there! So, how do you choose the best one and what should you be looking for? For me, it’s two things; newness and real value. Newness because, well, considering the name of my blog should be self-explanatory. But on a serious note, the beauty industry is highly advanced and constantly innovating and with in mind, I want to try
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how to tame frizzy hair
Beauty

Best Frizzy Hair Solution for Damaged Hair

My hair's been in repair for over 2 years now. It was nice and long, but after all the color treatments and frizz control solutions it got shorter. During my journey to find the best frizzy hair solution, I had been consistently doing the Brazilian blowout and flat ironing it with a titanium straightener. I had no idea that those two things were making my already dry and damaged hair
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