In recent years, online fashion stores have gone mainstream. Some people have completely switched over to buying everything online and prefer to get their fashion delivered to them rather than going out to get it. This marketplace seems to be growing on a daily basis and there is always a new store vying for your attention. But it can be time consuming and tiring to wade through all of them. So, to help you out, we curated a list of our current, yet ever-changing, favorites. Behold the 21 best online fashion stores, handpicked and highly recommended by our editors.
The 21 best online fashion stores
Saks is a classic and its assortment reflects that with luxury staples such as Chloe, Givenchy and Stella McCartney to name a few. But just because it has history, doesn’t mean it’s stodgy. Saks also carries younger and edgier designers including Alexander Wang, Proenza Schouler and J.W. Anderson – and they’re constantly adding to their brand assortment. The other thing we love about them? Their excellent customer service reflects how long they’ve been in the biz.
When it comes to high end, many department stores veer toward the classic. Not Barney’s. The high end retailer is a careful edit of pieces and designers that relate to the store’s overall edgy vibe. You’re guaranteed to find cool pieces from collections, ones that other stores haven’t picked up, as well as of-the-moment accessories and shoes. It’s not your grandma’s department store, but that’s a good thing.
Net-a-Porter was the first major luxury retailer online and they’ve paved the way for how other online e-commerce shops are structured. Combining inspiring editorial (and their own magazine!) with a tightly edited collection of clothing from both well-known and up-and-coming designers, Net-a-Porter is a one-stop shop for all your luxury brand needs. Oh, did we mention their customer service and shopping experience is one of the best on the web?
One of the biggest frustrations with following runway shows is that they’re presented a whole 6 months prior to the clothing hitting stores. On top of that, not every item from the show will be produced, or if it is it’s not always in the same way. But what if you want look 22 exactly as it came down the runway? Enter Moda Operandi. The site allows you to pre-order runway pieces hours after they’re shown, guaranteeing you’ll have your favorite pieces hanging in your closet once the new season rolls in. But if pre-ordering isn’t your thing, Moda Operandi also has a fashion-forward, trend-driven and excellently curated boutique that you can purchase from immediately.
SSense is Net-a-Porter’s edgier Canadian cousin. They like their fashion a little darker, a little sharper, but no less cool (or expensive). Boasting designer wares from alternative staples Rick Owens, Acne Studios, and Isabel Marant, alongside newbies like Dion Lee and KTZ, SSense won’t let you down. The only thing? Return shipping to Canada can be a bit of a downer.
Remember that skirt from three seasons ago that you wanted, but never managed to scoop up? If you still love it, odds are it’s on Yoox. This extensive inventory of luxury goods from every designer you can think of is a gold mine. It requires some digging, and tons of patience, but the finds are real and the prices are almost too good to be true.
Net-a-Porter’s cheaper, discounted sister takes goods from its full price sibling and creates a shopping experience that feels current, even if the clothes technically aren’t. Deals on past season merch are plentiful, but it doesn’t feel like you’re scrounging the bargain basement. The site is well edited and manages to maintain a luxurious feel despite the discounts.
Combine the thrill of a vintage shop with the joy of online shopping and you get the Real Real. The boutique curates used designer clothing and sells them online for a fraction of the price. The selection is impressive: everything from Chanel to Dries van Noten and Balenciaga, and the service is impeccable making it a fantastic site overall.
Once upon a time, Barney’s Warehouse sales were sacred events in New York and LA, where designer deals could be had for a fraction of the price – albeit with a bit of pushing and shoving. Nowadays, the store has pulled back from physical sales in favor of a year-round online fashion store, where you can shop past season designer duds for cheap, and from the comfort of your couch. Sure, it’s all final sale which is risky, but Lanvin at less than half the price is worth it.
Imagine having indie boutiques worldwide at the tip of your fingertips. With Far Fetch, your dreams become reality! Browse and shop a curated assortment of clothing from all the coolest shops in the world. Think your favorite mainstay designers mixed in with new ones you’ve never heard of, from places like Paris, Croatia and even India. So next time someone asks where you got that skirt, you can be all “oh, it’s this fantastic little indie boutique in Prague”.
COS, a newcomer to the US online fashion store scene, is the older, cooler and much more minimalist sister to trendy fast fashion H&M. Although part of the same parent company, the two couldn’t be more different. COS eschews trends in favor of clean, modern clothing that’ll stand the test of time. From basics to fashion-forward statement pieces, COS is a breath of fresh air in a congested fashion landscape.
12. Need Supply Co.
Need Supply Co. was one of the first indie boutiques to hit the interwebs, back in the day, and today it’s also one of the most successful. Despite the pressure for stores to be everything to everyone, Need Supply has stuck to its guns and its more minimal indie aesthetic. With a mix of indie brands and its own house line, Need Supply has a well assorted selection of clothing, accessories and shoes for both men and women.
One of London’s coolest designer boutiques also has an online fashion store, granting the world access to it’s impeccable selection of high fashion clothing from the world’s most interesting designers. Housing brands like Jil Sander and Lanvin alongside Rick Owens and Yang Li, it’s distinctly edgy aesthetic will keep you coming back time and time again.
14. Adela Mei
Online shopping is tough enough as it is. But when you’re petite, judging the fit of a garment from a picture of a 5’11” model is practically impossible – you never know what’s going to arrive! Adela Mei curates a selection of fashion-forward contemporary clothing that suits a petite frame, then photographs it on a 5’4” model, so you can better judge how the dress you love fits before it arrives. Aside from ease of shopping, the clothing on the site is well thought-out, modern with a feminine twist.
There’s a reason Zappos is so famous: it has a wide assortment of products in a variety of categories, makes shopping incredibly easy, and provides customers with excellent customer service. The shopping experience isn’t glamorous, but it’s clean, efficient and finding what you need is easy with the filters provided.
Shopbop started out as the online version of a small Wisconsin-based boutique, but has since grown to be one of the web’s largest online fashion stores. This is an everything for everyone kind of store, with every designer under the sun in one place. Although finding things is a test of patience (a recent search for black dresses yielded 1,110 results), with their extensive supply of clothing, odds are you’ll find exactly what you’re looking for (and more).
Target is a one stop shop for everything from home goods to groceries, fashion to shampoo, and it does everything with a stylish touch that belies it’s inexpensive prices. On the fashion side, it’s the designer collaborations with the industry’s biggest names that have us coming back for more. The latest was Altuzarra, whose feminine, tailored pieces are generating huge buzz. Shopping for fashions online means you can avoid the in-store craziness, just hope it isn’t so crazy that it crashes the store!
Oh Zara, Zara, Zara. It’s so hard to quit you. Zara has its fingers on the pulse of all the hottest runway trends, expertly recreating them before some designers have even had the chance to produce them themselves. With well made pieces at a fraction of the price of the designer originals, it’s easy to scoop up a piece, (or two or three), to get your designer kick without the buyers remorse. Even fashion’s finest are fans of the store and mix their cheaper scores with their designer faves. Zara has it made and it’s not slowing down anytime soon.
The one thing we love about H&M’s online fashion store is the ability to access the brand’s trendy, inexpensive clothes, without having to suffer through the noisy chaos of the store itself. The clothing is arranged by type, rather than by trend, so it’s easier to find and filter through their mass amounts of designs. Although the assortment isn’t as extensive as the store, you can get your fix without leaving the comfort of your cool, calm, couch.
ASOS started out as a celebrity-inspired fashion site but has since expanded to be one of the biggest international retailers of fast fashion. It’s a veritable machine, churning out hundreds of new styles weekly, all of them trendy and of-the-moment. Looking for pool slides? They’ve got dozens. Kimonos for Coachella? Check. But aside from the trendy fare, ASOS also has dedicated products for special sizes including petite, tall and curvy – meaning there’s something for everyone. Ready to spend hours browsing? Don’t worry, time flies when you’re having fun!
21. Styles For Less
Yes, every fashion guide out there tells you to invest your money in classic basics that you can wear forever and ever, amen. But sometimes you just need a quick fix that doesn’t break the bank. Enter Styles For Less, which has pages and pages of wardrobe pick-me-ups that’ll jazz up your basics and keep your wallet happy.